Don’t Let Black Be The New Orange Pt. 2

Fyre Festival was scheduled to take place on April 28–30 and May 5–7, 2017. But May 2020 was a significant month. With the below post, Kendall Jenner entered into a conversation. One that took three years for HER portion of the conversation to be resolved.

“Model and social-media influencer Kendall Jenner has agreed to pay $90,000 to settle a lawsuit over an Instagram post promoting Fyre Festival, the 2017 music event whose collapse went viral online...” reads the WSJ article.

“Ms. Jenner...was allegedly paid $250,000 for the Instagram post promoting the event and was paid an additional $25,000 days later by Mr. McFarland’s Fyre Media Inc., according to the lawsuit brought by bankruptcy trustee Gregory Messer”

It’s important to note that Kendall still denies any liability. Something worth thinking about is the amount of actual “damage” she actually suffered from the festival not living up to the hype.

Things to consider:

Reputational

• How would you even measure reputational damage?

Financial

• If her gross revenue from the post was…