Don’t Let Black Be The New Orange

By Lance T. Mason

“That was a big criticism of people ‘How could you market something that wasn’t real?’ You know, but it’s like everything was real. Everything looked real. If you get hired to do a BMW commercial, and that BMW then has a faulty engine, how the fuck could you possibly know whether they’ll do good on what they said they were gonna do? That’s like saying the sound guy, and the DP, and the location scout has to do business due diligence on whether or not something’s actually gonna happen.” — Fyre: The Greatest Party That Never Happened

In the Netflix documentary entitled “Fyre: The Greatest Party that Never Happened” Billy Mcfarland and the rest of his team had an idea to draw attention to the Fyre Festival. A music festival that was meant to create buzz around an application that was positioned to revolutionize the business of finding musical talent for events.

“Five. o’clock. We have what will be known as the best coordinated social…