“Domino's Isn’t Real Pizza”

Few Companies Carry Out Their Plans, But Domino’s Does

I’ve seen the above commercial a bunch of times. Didn’t think much of it until I saw a commercial for the Paving for Pizza campaign.

Ask any pizza afficianado, Dominos isn’t real pizza. But I didn’t understand this until I did further digging. For the most part dominos doesn’t try to improve their “pizza.” The approach that Domino's is taking is genius. In terms of business, I classify them to be in the same realm as Netflix, and Stitch Fix. Domino’s is a tech company . Dressed in tomato sauce, cheese, and bread.

“ Our business model is…