🦄👻🐘

How Snap Inc. Went from a Unicorn to an Elephant — Published 12/25/2018

“Their Products Have No Spirit To Them” — Steve Jobs talking about Microsoft

Click on the 🔑 for help understanding the symbols used.

“. . .we’ve been spending a lot of time this summer thinking a lot about the future of the product. We hired this great guy named Nathan Jorgensen he’s a sociologist and we’ve really been thinking about exactly what we want to build and Nathan one of the reasons why we hired Nathan is that he created this term digital dualism which explains a way of thinking about the online and/or digital and analog world saying that they’re kind of separate right and so traditionally a lot of product development and the technology sphere has tried to take experiences in the analog world like our conversation and bring them into the digital by creating something like you know video chat but it turns out that video chats kind of lame right because the connection breaks up so get frozen I can’t hear you what you say when you know you really could leverage all these great aspects of the digital world like 👻where you don’t have to set a time to talk to someone and you know you never have to say goodbye so we’re kind of looking at a future where people acknowledge the hybridization of you know digital and analog and and appreciate and understand…